Shangri-La Group partners with Singapore Tourism Board

Launches ‘Savor Singapore with Every Bite’ Food Festival in Mainland China


The Shangri-La Group and the Singapore Tourism Board have come together to present the Savor Singapore Every Bite Food Festival in seven cities and nine Shangri-La and Kerry hotels in mainland China. To celebrate the 28th Singapore Food Festival (SFF), China World Summit Wing, Beijing; Hotel Kerry, Beijing; Pudong Shangri-La, Shanghai; Hotel Kerry Pudong, Shanghai; Shangri-La Guangzhou; Midtown Shangri-La, Hangzhou; Shangri-La Chengdu; Shangri-La Shenyang; and Shangri-La Xi’an pay homage to the local flavors that create Singapore’s rich culinary culture with immersive dining experiences led by master chefs. The festival which took off on August 27 ends on September 16, 2021.

Diversity and inclusiveness are two of Singapore’s guiding principles and they are also important elements of the country’s food culture. From exquisite Michelin-starred restaurants to authentic hawker center dishes, Singapore’s culinary scene embraces tradition and innovation, East and West. To showcase this rich heritage, the Singapore Tourism Board has hosted the SFF every year since 1994. This year, the SFF will invite foodies to explore Singapore’s gastronomic landscape by partnering with Shangri-La Group to bring the authentic taste of Singapore to Shangri-La guests in China.

“There is a deep connection between Shangri-La and Singapore since our first hotel opened in Singapore 50 years ago. We are inspired by our Asian heritage and are committed to bringing the best of Asia to our customers through sincere hospitality and gastronomic innovation. We are honored to be working with the Singapore Tourism Board on this special celebration. While international travel has not yet resumed, I look forward to taking our guests on a memorable journey to Singapore through authentic dining experiences, ”said Sunny Paw, Deputy CEO and Executive Vice President, Operations, China, Shangri-La Group.

“In addition to an exciting range of activities planned in Singapore for locals this year, we have also expanded programming in partnership with esteemed partners to bring SFF to the doorstep of Chinese consumers,” said Juliana Kua, executive director of Singapore Tourism Board Greater. China. “Among which, we are delighted to partner with the Shangri-La Group, known for honoring Asian traditions through the delivery of authentic flavors, and co-presenting exclusive menus that incorporate vibrant Singaporean cuisine. With that, we would like to invite consumers to indulge in the gourmet feast directly at Shangri-La hotels and savor Singapore with every bite.





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Linda Jennings

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