“ SIGNIEL ”, the high-end hotel brand of LOTTE HOTEL, becomes the best luxury hotel in Asia

Korea’s largest hotel group, LOTTE HOTELS & RESORTS has launched its new premium hotel brand, “SIGNIEL”.

SIGNIEL is a word composed of “signature” and “LOTTE”, representing the legitimacy of the hotel as the highest hotel brand. SIGNIEL has successfully established itself on the strength of its world-class hardware and “Live Beyond Expectations” management philosophy providing services exceeding customer expectations.

SIGNIEL SEOUL, which opened at LOTTE WORLD TOWER in Songpa-gu, Seoul, in 2017, is the first SIGNIEL brand hotel. Just eight months after its opening, SIGNIEL SEOUL won first place for “Best New Luxury Hotel in Asia” by “Global Traveler”, an internationally renowned travel magazine. This is one of the many examples that show SIGNIEL SEOUL has become a “game changer” in the luxury hotel industry in Korea.

Located between the 76th and 101st floors of Korea’s tallest building and a premier landmark, LOTTE WORLD TOWER, SIGNIEL SEOUL boasts world-class facilities. The 235 aesthetically designed rooms with Korean touches offer panoramic rooftop views and a glorious night view of Seoul.

SIGNIEL SEOUL is also a “gastronomic hotel”. Chef Yannick Alléno, whose name has become synonymous with creativity and innovation in gastronomy, has managed all of the hotel’s food and beverages. Guests can enjoy a taste experience suggested by the three-Michelin-starred chef, whether it’s wedding menus or in-room dining. In addition, with the modern French restaurant ‘STAY’ and the contemporary Korean restaurant ‘BICENA’ having been awarded 1 Michelin star, SIGNIEL SEOUL became the only hotel in Korea to have two Michelin star restaurants at the same time.

In addition to this, expertise inside and outside the country was initiated, including the wedding of “Kristin Banta”, planner of celebrity weddings and parties, and global spa brand “Evian Spa”.

SIGNIEL SEOUL won the “ Grand Prix for Best Hotel in Asia ” at the Villegiature Awards 2018 and was voted “ Best Hotel in Asia ” by Global Traveler last year. Despite COVID-19, it has taken the position of the best luxury hotel in Asia, with its sales and average daily rate reaching the highest rating in the Korean luxury hospitality industry.

After SIGNIEL SEOUL, SIGNIEL BUSAN opened its doors in June 2020, with 260 rooms located from the 3rd to the 19th floor of the LCT Landmark Tower. Designer of world-class luxury hotels, HBA has designed the interior of the rooms with a blue ocean theme, offering panoramic ocean views in all rooms.

SIGNIEL BUSAN also offers cuisine from world-class chefs. The ‘The Lounge’ and ‘Pastry Salon’ menus were reviewed by three Michelin star chef Bruno Menard, and the upscale buffet restaurant ‘The View’ features a variety of dishes prepared with fresh ingredients. Dim sum and Chinese BBQ from “Chaoran” by Lee Che Liang, executive chef of a Michelin-starred restaurant in the UK, exudes the charm of Cantonese cuisine, one of China’s four most popular cuisines. The modern Chinese tapas bar “Chaoran Bar” offers house cocktails, premium spirits and Chinese tapas.

With many facilities such as an outdoor infinity pool with fantastic ocean views and New York-based eco-cosmetics brand “ Chantecaille Spa ” which is the first of its kind in Korea, SIGNIEL BUSAN should also become a new “ destination hotel ”. in the near future.


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Linda Jennings

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